437

As Lead Art Director at 437, I was responsible for defining and executing the visual direction across all seasonal and campaign creative. I developed cohesive campaign concepts and ensured brand guidelines were consistently applied across all marketing touchpoints. In addition to leading the creative vision, I managed an in-house graphic designer, providing direction and feedback to maintain a high standard of output and alignment with brand objectives. I also coordinated with external photographers and producers for all shoots, overseeing pre-production planning and on-set execution to ensure each campaign was delivered on time and aligned with the intended creative direction.

In addition, I designed the brand’s now-iconic activewear logo, which continues to be used across product and apparel today, helping establish a recognizable identity within the activewear line.