THE EDIT

The Edit is The Detox Market's annual holiday campaign, showcasing a curated collection of premium beauty gift sets for the gifting season. As the lead creative on the campaign, I developed the overall visual direction and partnered closely with a photographer to art direct the category imagery, ensuring every asset reflected cohesive visual language that balanced editorial storytelling with commercial appeal.

I then translated the campaign across every customer touchpoint, designing the landing page, email marketing, social media, paid advertising, and supporting digital assets. By leading the campaign from concept through execution, I delivered a cohesive, high-impact holiday experience that unified storytelling, product discovery, and conversion across channels.