NEW GEN SKIN

The New Gen Skin campaign was a strategic initiative designed to increase awareness and drive sales within the detox market’s skincare category. As the lead designer, I developed the campaign's visual direction and executed all creative assets from concept to launch, ensuring a cohesive experience across every customer touchpoint. This included digital marketing creative, email campaigns, social assets, paid advertising, and supporting web content.

By combining a distinct visual identity with conversion-focused design, the campaign successfully elevated the skincare category and contributed to a 10% year-over-year increase in skincare sales, establishing a strong foundation for future category growth.