PAVOI

As a freelance Art Director, I developed refreshed brand guidelines to establish a cohesive and scalable visual system for PAVOI. The work focused on unifying the brand’s jewelry and activewear categories under one consistent aesthetic while still allowing each to exist as distinct product lines with their own identity. I defined core visual principles, including typography, color, styling, and content direction, to ensure clarity and consistency across all marketing and product touchpoints. The result was a flexible brand framework that strengthened overall cohesion while supporting the unique positioning of each category.